COMPETITIVE CONTENT ANALYSIS

A competitor analysis can inspire and guide your content and SEO strategy. When you research competitor sites, you’ll learn what’s working for them and what may work for you. Here are a few discoveries you can make when you analyze a competitor’s content and backlinking strategies and how you can use that knowledge to lead your own content and SEO strategy.

COMPETITIVE CONTENT ANALYSIS
COMPETITIVE CONTENT ANALYSIS

What is Competitive Content Analysis and why do you need it?

Before you can perform a competitor analysis, you need to know who your competition is.

Start by creating a list of 5 to 10 competitors. A competitor can be any site that has the same audience that you would like to attract.

If you don’t know who your competitors are, use the Alexa Audience Overlap Tool. The tool takes one target site, reviews its audience, and returns a list of sites that have a similar audience. You only need to know one competitor to produce a list of dozens of other potential competitors.

To create a list of the most relevant competitors, use the overlap tool, enter the target site, and check the box to “Show only sites with similar traffic levels.”

Once the report generates, select the similar sites you would like to use for your competitor analysis and save the list. This stores the info in your Alexa Workspace so you can reference it later and use it to pull reports for the other tasks in this blog post.



COMPETITIVE CONTENT ANALYSIS

COMPETITIVE CONTENT ANALYSIS