This list includes social media networks, social media management tools, paid content promotion tools, distribution tools and advocacy tools. Please note this list is not comprehensive and there are other ways to promote content such as emails and newsletters.
The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted keywords as possible. Write at a breakneck pace, and write your competitors under the table. Challenge the Klingons for interstellar domination. That kind of thing.
It’s all very noisy; and, as it turns out, occasionally ineffectual. Even if you control all your content for quality and originality, writing for quantity can be an easy way to sink your site’s search visibility. Why? There reaches a point of diminishing returns. Duplicate content comes into play. Multiple blogs begin to challenge one another for the same keywords. That piece you wrote about how Napster had a timeless platform, and was going to change music forever, didn’t age well, wasn’t de-indexed, and is now awfully cumbersome for Google to crawl.