CONTENT STRATEGY DEVELOPMENT

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.

But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

CONTENT STRATEGY DEVELOPMENT
CONTENT STRATEGY DEVELOPMENT

What is Content Strategy Development and why do you need it?

There is only one appropriate place to start this entire effort — researching your target audience. Your content needs to be about stuff your buyers love to learn about. So before you can start creating content, you need to figure out who your target buyers are. What kind of person do you want reading your content? The best way to get a deep understanding of your audience is by creating buyer personas.

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better, and they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these customers.

Creating a buyer persona requires market research and insights you gather from your customer base. That sounds scary, but I promise it’s actually pretty fun.

CONTENT STRATEGY DEVELOPMENT