Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO way.
Link building as part of your growth strategy
Links will help your pages to rank higher in Google search results, this post explains why. That’s perfectly true. That, however, is not the only thing links do. Backlinks will also help in getting more (referral) traffic to your site via those links. When you determine your link building strategy you should keep in mind: the reason links were invented was to send you off to pages you might enjoy as well. Use link building as a strategy for the growth of your website audience and place links on sites that will actually generate traffic to your own site.