Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.
I say scientific art because, while a lot is known about the technical aspects of SEO, there is a creative user-experience and design side to it as well.
Why is SEO Important for E-Commerce?
Gaining new customers can be hard, especially if you’re not being found by search engines. And, with 44% of online shoppers beginning their search with a search engine, you’re going to want to hop on the SEO bandwagon. Why? Well, according to the U.S. Department of Commerce, e-commerce sales in 2015 were $341.7 billion for the year. That’s a 14.6% increase compared to 2014s $298.3 billion. The report went on further to note that online sales were 7.3% of total retail sales in 2015, versus 6.4% in 2014. Still not convinced to use SEO for e-commerce? Kissmetrics saw that 30.5% of all traffic to Yotpo’s database was coming from organic searches on Google, Bing, Yahoo, and other search engines. Or, check out Ahrefs case study on Australia-based toy company, ToyUniverse. Ahrefs saw an increase in organic traffic by 116% through SEO efforts. And, let’s not forget about SEMrush’s double jeopardy technique to increase site traffic by 1780%. And, check out this study from Points Group on the value of ranking #1 in Google—for every $1.00 spent, they earned $4.76 back.